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Thinking About Redesigning Your Site While Marketing It? A Designers List For a Smooth SEO Transition

  • By calcoastwebdesign
  • 6 Tags
  • 20 Oct 2011

Thinking of a Redesign?

If You’ve Been Optimizing your site and would like to change the look and feel, it’s important that you don’t compromise the old sites content that may have been getting ranked in the search engines.

Ensure you don’t waste time and money by starting your SEO all over. Simply send this post over to your designers to ensure they have the 411.

Designers and marketers have separate skills. Please don’t assume your designer will understand how to recognize an Internet marketing campaign and maintain its integrity.


A Marketing Friendly Website Redesign Checklist:

  • Ensure all content including text and videos are carried over to new design.
    We work hard (and you spend money) to develop search engine friendly content. While a designer can certainly change the look of this text, its still important to keep it all.
  • Keep “H tags”
    Sometimes designers will create their own names for formatting a style sheet. To the search engines, the H1-H6 tags are WAY MORE RELEVANT than your own. they look for these tags first. Please keep them.
  • Page names should remain the same or search engine friendly redirects should be created.
    When redesigning a site that is optimized, you run the risk of changing the page name or file extension during the redesign. Maintain the same names id crucial so that they aren’t dead links in the SERPs and you don’t have to work on re optimizing a new page name you already spent time and money working for.
    If exact page names are not possible (including extensions like html, asp, etc.) you will need 301 redirect all old pages to the new versions of the page.
  • Custom 4o4 page
    Just in case any pages are missed above, it is important to have a custom 404 in place in case someone lands on the dead link. While this will still hurt you in the search engines, it means if someone finds a dead link somewhere, they still have options. Custom 404 pages should have a search feature, link to homepage, sitemap, contact us and other important calls-to-action.
  • Make sure all meta tags are carried over and or in one SEO plugin installed.
  • Ensure new site has capabilities to install script code into the template for tracking purposes.
  • Ensure existing scripts are carried over.
    If you are working with a company like Cal Coast, you will often times have Google Analytics java, tracking number scripts and other code that is not visible to the naked eye but will effect items in place if not carried over to the new design.
  • Ensure the website has browser capability with current browsers. (i.e. – Safari 4+, FF 3.5+, Internet Explorer 8+, Opera 10+, and Google Chrome.
  • Ensure Google Analytics tracking is carried over to see how many viewer are on your page each month and where they are coming from. This could be the scripts above, or a plugin, or, or, or… so many options. Just make sure its there!
  • One consolidated CSS file.

Additional Options For A Website Resign with SEO Foundation:

We also recommend having the following items to lay the foundation for online marketing. You wouldn’t necessarily be carrying these items over each time, but very well could be.  AND, we recommend you have these features on your new site.

If you are working with CCWD on a marketing campaign, we can help you implement many of these updates along the way. But remember, the more you have implemented now, the more we can work on other items to help bring you online success!

  • At the bottom of blog posts have it auto populated so that it is easy to add you on your social media profiles. ( Sharaholic or SharThis)
  • Layout width RESPONSIVE. (Flexible by resolution)
    • This will change the layout based on the screen resolution the user is using.
  • Post Footer Script helm section for auto populating CTA (call to action) in blog posts.
    • Can also be a plugin located on webpage template, that will carry over through all web pages.
  • Add connection icons to social sites
    (Share this “floating” side – saves room in your content area for other CTAs.)
  • Make sure you have a spam plugin or widget installed.

There are a lot of other smaller factors to look out for, but this one translates across the board with all sites. If you are a CCWD client considering a redesign, please pass this along to your designers and be certain to get them our contact info to be a part of the process.

We know a good design means a personal and professional reflection on you which translates into conversions. We just want to make sure we don’t lose any of the traffic already getting there from the search engine optimization work.