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Flash And Search Engine Optimization

  • By calcoastwebdesign
  • 4 Tags
  • 20 Nov 2007

There is a lot that can be said about Flash and it’s presence on the Internet. Flash became very popular in the late 90’s and has retained its popularity throughout this new decade. Having worked within the Internet/Website industry for about 15 years I can tell you that the majority of clients I’ve worked with all have asked for Flash on their websites. In most cases these clients want to have a “Splash” or Intro Page set up for their website.

Sure Flash can be pretty, and sure it can also be pretty annoying. Now that Flash is very common and many times overused most web surfers simply click the “skip intro” link to get right to the content they’re looking for. You should consider this scenario before you ask to have Flash set up somewhere on your website, particularly on an Intro Page.

Aside from driving visitors straight to your content, you’ll also want to keep in mind that search engines frown upon most types of Flash, especially when it is used as an Intro Page. Flash has never been a healthy part of search engine optimization and though you won’t be banned from searching engines for using Flash in some manner its use can adversely affect your ranking within each engine. Think of it this way. What’s the first page you want both your visitors and the search engines to see? Is it some spiffy movie with spinning text and colors that they’ll probably elect to skip or is it your homepage chocked full of useful information related to your products and services?

While we won’t discourage you from having Flash set up or created for your site, Cal Coast Web Design will encourage you to use it wisely. Using small Flash movies for calls to action and to draw the attention of visitors to a specific location on your website is an example of using Flash wisely. As a general rule, stay away from intro pages and with Flash…less is more! If you have any questions please contact us here!