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SES 2007 – B2B Marketing Tactics

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  • 23 Aug 2007
Day 34:30 – 6pmB2B Marketing Tactics – No consumers allowed! This was a great business to business session, B2B is a more “soft sell” and requires different strategies. The inquiry is further out from the buy, or the deal. Here are issues discussed, lead by moderator Gordon Hotchkiss: 3 Speakers: Patricia Hursh, SmartSearch MarketingPaul Slack,

SES 2007 – Landing Page Testing & Tuning

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  • 22 Aug 2007
Day 24:45 – 6pmLanding Page Testing & Tuning – was a great class about ways to get a better return on your website, and how to better tune your conversions through testing. 4 Speakers: Tim Ash, Site TunersTom Leung, Google Scott Miller, VertsterJamie Roche, Offermatica So……Why should people care about tuning your conversions? Because neglecting

SES 2007 – Converting Visitors Into Buyers

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  • 21 Aug 2007
Day 21:30-2:45pmConverting Visitors Into Buyers – I think this was my favorite session so far. The panel focused on what to do with your traffic when you get them to your website, and why so many businesses have ignored this side of the coin. (literally, think COIN) If you spend millions getting people to your

SES 2007 – Web Analytics and Measuring Success

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  • 21 Aug 2007
Day 210:30-noonWeb Analytics and Measuring Success – this was a great session on analyzing your data and creating measurable goals for your website. In the grand scheme of SEO, analytics is one of the areas that is changing and evolving the most. One thing the panelists and people in the room agreed upon was that

Web Position Analysis Break Down – Cal Coaster July 2004

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  • 29 Jul 2004
Hello! Hope that you and your family had a wonderful Independence Day! Today I”d like to give you a short breakdown on the web position report we send to you monthly. This way, you can have a better understanding of all that mumbo jumbo! *If you”re currently not opting for monthly SEO, Cal Coast would

Reviewing Your Web Site Statistics – Cal Coaster March 2004

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  • 29 Mar 2004
Hello everyone! I hope that all has been well lately. Have you had a chance to blog your website yet? Just a friendly reminder – it will help your search engine status! Its time for another website update – boy the time flies! Statistically speaking…. All of you employ CCWD to either build or optimize
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