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Call Tracking Package with Cal Coast is now available…& we’re GIDDY about it!!!

  • By calcoastwebdesign
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  • 18 Mar 2010
Hi everyone! We’re excited to announce our new and fabulous call tracking package! If you’ve ever wasted money marketing, you’ll want to check this out!We can help you set up a call tracking phone number (or numbers!) for your on AND offline campaigns. That way you know which of your marketing efforts is bringing you

Landing Page Optimization

  • By calcoastwebdesign
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  • 18 Jun 2009
We attended a nice webinar this morning from Ion Interactive about website Landing pages. What is a LANDING PAGE? Landing pages are a campaign, ad, or ‘message specific’ page on your website. Landing pages are typically created to live outside of the structure of the main site, because they are designed to bring specific traffic

Websites Missing In Action

  • By calcoastwebdesign
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  • 26 Nov 2008
While the Internet is indeed great we often overlook some of the problems that the Internet brings with it. For owners of a website there is nothing worse than having your website go offline for any reason. While it’s common for websites to be unavailable for a short time every now and then when a

Email Marketing Checklist

  • By calcoastwebdesign
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  • 30 Sep 2008
Hi all, I found this great article by Lyris about testing your email campaigns so they bring your business the most returns – enjoy your profits! http://www.lyrishq.com/content/view/410/96/

You Mean Something Happens After The Click? Post Click Marketing Starategies

  • By calcoastwebdesign
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  • 03 Sep 2008
Last on of the week…(okay, last one for me, think we’re gonna skip the next session and save some time and money by heading home early!) Post Click Marketing: Traffic & KW Segmentation Speakers:Carrie Hill with Blizzard Internet MarketingLaura Wilson with The New England Journal of MedicineScott Brinker with ion InteractiveTom Leung with Google To

SES 2008 – Research Online, Purchase Offline

  • By calcoastwebdesign
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  • 21 Aug 2008
Today’s been a good day so far. Its always nice to hear the masters talk about the future of search, and talk about tools we can use to better our systems. I’m excited to hear what the panelists have to say about people who start the purchasing process online and finish it with traditional methods.

The Ideal Society of Landing

  • By calcoastwebdesign
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  • 21 Aug 2008
No, not that kind of landing. There is a lot of that here too though! Now, I speak of specifically the Landing Page Utopia: Lets take a look at some Tips & Tactics to bring back for landing pages optimization and conversion. First up, Scott Brinker on Landing Pages 2.0: Landing Page Management Software President,

SES 2008 – Diagnosing SEO Issues with live search webmaster tools

  • By calcoastwebdesign
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  • 20 Aug 2008
This was a sponsored session, Microsoft was the sponsor, so its a semi sales pitch. I thought it would be good info for our pay-per-clicking friends, though!! Obviously, website traffic is mission critical. SEO drives over 30% of traffic to the largest sites, and about 80% of traffic on smaller sites, and around 40% of

Whats New, You? With Google Analytics & Optimizer of Course

  • By calcoastwebdesign
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  • 20 Aug 2008
“We dont talk about search enough here.” Avinash Kaushik is going to change that. He also wants to hear what cool things we as users are doing rather than the speakers talking more than necessary. Bounce Rate – I can, I saw, I puked. Don’t write any checks to Google that your website cant cash.

What To Do With All The Traffic…Landing Page Testing & Tuning

  • By calcoastwebdesign
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  • 20 Aug 2008
Tim Ash is the only speaker on this panel. Who did he have to hack to swing that? Kudos though. I didn’t feel like like Angie’s laptop all day….plugged. His is energy is infectious. I really enjoyed the track. “Good Morning.” he shouts. I was feeling good today. Wasn’t hiding in the back not talking

SES 2008 – Everything But Google: Alternative Search Advertising Options

  • By calcoastwebdesign
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  • 1 Comments
  • 19 Aug 2008
Just finished lunch, I’m excited for this session. Lots of people here. Glad I found a plug! I’m so HAPPY to see Sage Lewis of SageRock on the panel – rock ON Sage 🙂 The rest of the panel: Jay Sears, ContextWebTed West, LooksmartDustin Kwan, AskMary Berk, Microsoft Sage started off with fun points derived

Google Blocking Web Position Ranking Reports? Not to Worry!

  • By calcoastwebdesign
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  • 1 Comments
  • 13 Aug 2008
Hi folks! In the ever-changing world of search we wanted to report a new development with Google reports. Unfortunately, as of recently, Google has somehow blocked Web Position ranking reports from reading their system: http://www.seroundtable.com/archives/017890.html What does this mean to our clients? In a nutshell? If your report was ran after Aug 5th, its going

Custom 404 Errors!

  • By calcoastwebdesign
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  • 10 May 2008
We’ve all seen them when browing websites or even clicking links from search results. The dreaded 404 error rears its ugly head when a website or a specific page related to a site are unavaliable or no longer exist. According to a recent online poll, it is commonplace when encoutering such an error for the
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