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DIY – How To Use Twitter: Get Twitter Followers & Potential Consumers!

  • By calcoastwebdesign
  • 5 Tags
  • 4 Comments
  • 13 Sep 2009

Looking for a new way to advertise, optimize & grow your business?? Twitter is essential to expanding your market reach online and improving sales & conversions.

The ultimate point of this whole Twitter game is to keep people engaged in actively serving as your salesman. By constantly getting updates about what you offer, your followers may become regular customers or be able to refer their friends and followers as well if they see value in it.

We cant take action with that we don’t know of.
Does your website really share it ALL?
Are you speaking to the right audience in the right way?
Or are you trying to be too corporate?

Reach a larger audience by engaging through social networks where so many find comforted and at home. Go to them. They’re all too tired to drive to you.


Follow these steps on How to Use Twitter to Get Followers & Potential Consumers

There are AT THE VERY LEAST, 2 things you need to do to maintain your Twitter account…

Follow and Be Followed on Twitter

So many people are always asking me “How do I get get twitter followers?”

There are many tools and applications out there with everyone trying to find a “get it quick” solution. Let me first start off by sharing with your the “natural” way.

But first!!! Before we start going out there to interact, we must be presentable. You wouldn’t want to go networking in your neighborhood in just your underwear without brushing your hair and teeth now would you?

Make sure your profile is NOT default and you have a few posts worth reading so that those that view your twitter profile, a.k.a. potential followers, will actually think twice about talking to you, I mean following and engaging!

Click HERE if you feel you need to work on your profile and read our DIY – How To Create A Twitter Account to Brand Yourself & Grow Your Sales Force & Consumer Base

  1. Start Following:

    • Start with those you know and trust wont be upset with you for having a fairly new profile. Close friends and family or those you REALLY want regular updates on/from. Those who will bring value to your network that you want to learn, laugh or love from and with, etc.
    • Next follow those in your industry whose opinion you value like follow press, employees, & even important customers, members of your networking groups, respected individuals in your industry,
    • Remember that you follow other to encourage them to follow you back. How else will they know you’re out there. If you build it, they wont necessarily come. Now go get em tiger 😉
    • If you haven’t already, now is a good time to set up your device updates if you so please. None of us have a lot of time. I don’t always remember to twitter before I shut my laptop for he day. I can remember to twitter when I’m waiting at the doctors, sitting at a stop light or waiting for my lunch. So, make it easy to update with Mobile Device updates!

      Simply log into your account and select “Settings” and then “Devices” and follow the onscreen prompts. Once the account is set up, you should receive a confirmation text message to your phone. Save that message as a contact and start using this as your posting platform rather than twitter online itself! No excuses! Once this is set up, you can choose to turn device updates on for those who you follow and would like to receive twitter text message updates from.

    • Any time you meet someone new while networking, in the field, as a client, etc….make sure you do a quick search to find them on Twitter. You can search by Name by clicking Find People in your twitter nav.
    • Remember, this is not a popularity contest! Its about quality, not quantity.

  2. Using Tools & Resources to Find Followers on Twitter

    • Use @ Conversations with people to build new followers. Engage users to follow you by interacting with them directly one-on-one. Start with @username and start chatting about something they mentioned on their twitter profile.
    • Watch for interesting conversations:

      Use Twitter Search to find topics your interested in by searching via keyword and hashtag. This means you need to search for the very keywords that pertian to your product, service or industry. If someone is talking about moving in Orange County, and you’re a moving company, you can benefit from engaging with the person who twittered that.

    • You can use a tool like TweetBeep to not only monitor your reputation, but also specific keywords online as well. This will automatically email you to infirm you when a specific keyword is discussed so you don’t have to use the twitter search each time. Its best to make sure that your have very targeted keyword phrases here (or at least location demographic specifics) or else you will be sorting through hundreds of emails every day. 🙁

      Using these keywords will help you find profile that are using them so that you can decide if you want to follow them.

      ***Remember: if you follow someone talking about Orange County moving, and you’re a mover, you could find conversions if they follow you back since you handed a solution right to them. No words even necessary, just a follow yourself 🙂

      Click HERE for our blog post on how to set up alerts to your email each time you are mentioned on twitter with our blog, DIY – Tweet Beep Alerts: Monitoring Your Brand, Industry & Target Market.

    • TwitThis! – TwitThis.com is a Twitter promoter, follower & URL shortening service. By using the system to post links to online pages you want to mention, you will also make yourself available to be a suggested user to other people gaining followers. Its all based on the TwitThis points system HERE.

      Have your own suggestion for gaining Twitter followers? Please post your comments below!

Update Your Twitter Page with “What are you doing?”

When you are on your Twitter homepage after logging in, you will notice that small little box with such a tiny but daunting question…

Go ahead, tell the little box what you’re doing.

You will also notice all the conversations on your wall. These are the most recent updates of your tweeps, or those you follow on Twitter.

Its important to read these updates from time to time. This is how you will find way to ENGAGE and make sales people and clients out of them. Remember, you;re NOT there to sell yourself, your product, or your service. Your there to help and have fun! The rest will happen naturally when you educate and engage.

  1. Why Should Someone Follow You? Make it Worth Their While…Ideas For Posting/Making Updates on Twitter:

    • Be the first to break news!
    • Live tweet events and conferences.
    • Link out to important resources and tools.
    • Be funny. Be viral.
    • Top 10 lists, How To Guides, and other articles only with valuable content.
    • Free seminars, coupons, discounts & deals!
    • Contests! – Use Twitter to make contests unique to your Twitter platform to encourage more people to follow you.
    • Your blog posts – link to them!
    • Hot, new, or in season items and services
    • Engage users to follow you by interacting with them directly one-on-one. Start with @username and start chatting about something they mentioned on their twitter profile. This process is not only used to gain followers, but also to retain them.
    • Keep it 80% social, 20% business. Who wants to follow boring snoring? Just what exactly ARE you doing

  2. What Not To Do Guide to Twitter. For the love, please don’t do any of the following:

    • Don’t send Twitter spam. Ick! These are real people. Don’t just market the heck out of them. Treat them as you would want to be treated.
    • Don’t always expect a reply. Sometimes direct messages fall on deaf ears. It only gets through if that person is following you.
    • Don’t be rude! Have some etiquette. Don’t send regular consecutive updates. Those of us who are not interested in having 6 texts tell us what you ate for lunch, by unfollow you or at least turn device updates off if you do! Take ot to a private convo or direct message if you must! Click HERE for more on Twitter Etiquette.

    • Don’t get pulled into a negative conversations. Your Twitter reputation IS your reputation.
  3. 3rd Party Twitter Tools for Updating Your Page:

    The following tools are 3rd party twitter applications that will allow you to update your twitter through platform other than Twitter.com.

    Desktop clients for making updates…


    iPhone applications for making mobile updates…


  4. Twitter Cross Promotion

What’s Next with This Twitter Stuff?:

Click HERE for The Official CCWD Twitter Manual: Everything You Need To Know to Create & Optimize a Business Twitter Account

Click HERE for DIY – Twitter 101 Etiquette: Guide to Understanding The Basic “Laws” of Twitterland.

Click HERE for DIY – How To Create A Twitter Account to Brand Yourself & Grow Your Sales Force & Consumer Base

Find, friend and follow Cal Coast on the web with one of our popular social networking sites…

Twitter
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Google Maps
Local Yahoo
YouTube

Have questions or need assistance yourself? Simply paste a comment below or contact us at Twitter@CalCoastWebDesign.com or @calcoast on Twitter.

Need professional assistance? Cal Coast can offer solutions for ALL budgets. Just give us a call today at 888-281-7665.
COMMENTS
Hi There,

After reading this post I went online to check out the Twitter website. The Twitter website is a lot different than Myspace or Facebook. I had a Myspace account and Facebook but never try the Twitter before. Currently, I am working on my Facebook account, but not yet finish. When I get finish, I will certainly build an account at Twitter.

Twitter seems to offer greater benefit for my business. It was nice that you had include information for “Everything you need to know to create & Optimize a Business Twitter Account, Laws of Twitterland, and How to create a Twitter account to brand yourself & grow your sales force & consumer base. “ When it is time to build a Twitter account, I will review this information again to gain better understanding of how Twitter site would work for my business.

Rosa Trinh
Hi There,

After reading this post I went online to check out the Twitter website. The Twitter website is a lot different than Myspace or Facebook. I had a Myspace account and Facebook but never try the Twitter before. Currently, I am working on my Facebook account, but not yet finish. When I get finish, I will certainly build an account at Twitter.

Twitter seems to offer greater benefit for my business. It was nice that you had include information for “Everything you need to know to create & Optimize a Business Twitter Account, Laws of Twitterland, and How to create a Twitter account to brand yourself & grow your sales force & consumer base. “ When it is time to build a Twitter account, I will review this information again to gain better understanding of how Twitter site would work for my business.

Rosa Trinh
I found this article very interesting. I managed a small sub shop in my local town for a couple years and we recently started to engage in social media. I had been put in charge of social media marketing, but I never really found a use for twitter. This was probably because I didn't really understand twitter and how it works!

After reading your article, I was very interested in the fact that you said you should keep it 80% fun/personal and 20% business. I have found this works very well with followers, and you don't want to be a twitter infomercial! I will definetly use some of your tips to improve our twitter page, and even towards our facebook page as well. Very cool article!

Dawoud Kazimee
I would agree with you Rosa. Twitter is very different from facebook and myspace. I was very confused as to how it works and why its so special when facebook does basically the same stuff except more. But after reading this article, It put things in perspective for me!

Dawoud Kazimee