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Understanding Your Web Position and Where You Rank In The Search Engines

  • By calcoastwebdesign
  • 5 Tags
  • 10 Jun 2010

Web position reports are certainly not necessary, but they can make life a little faster and easier for you.

The search engines dont particularly love them either, so we keep our reporting to a minimum.

Here at Cal Coast we run Web Position Reports to see how your ranking have changed in the search engines. SEs (search engines) are ever changing beasts so these number will fluctuate daily but the reports do give us an idea of where your site is averaging and we can act if we see dramatic results. It is important for you to monitor and understand your rankings as well.

The WPG is your way to see how your website is doing in the search engines. This information is kept online at our Support Center. Please log in with the username and password assigned to you in your very first welcome letter. Please contact should you need this info resent or modified.

Once you are logged in you may select “web reports”. Now just click on the flashing blue button on your left. Please do not be discouraged with your lack of rankings for a first report. It is common and you will only see progress from there on out. It can take anywhere from 4-6 months to see any kind of rankings and 6-12 months for desired rankings. Again please do not worry as we are working hard over here.

After the first month that your initial WPG is ran, and every consecutive month thereafter, we highly recommend that you request a meeting to be scheduled for an evaluation of your WPG report.

This consultation will allow a rep to review your rankings with you. They will go over your keywords you do and do not rank for in the various search engines and consult on ways to improve such rankings. We recommend you accept this first consultation to give you a hands on experience on how to read the report yourself. From there, you may continue to accept such meetings or you may choose to review the reports yourself. Below are explanations for each portion of your WPG report…

Let’s take a moment and look at the break down of your Web Position Analysis.

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Written Tutorial

~ Summary’s Tab~

Visibility Statistics

The top row shows how many first place, top 5, top 10, top 20, and top 30 positions your site has. These stats are for the keywords shown on the search engines. So in all likelihood, you probably have even more positions out there. Feel free to email with any other keywords you would like added to your search list. We are happy to research their popularity and possibly add more for you, but be careful, search engines don’t like it if we run reports with TOO many keywords!

The next row shows how many keyword phrases moved up, how many moved down, how many stayed constant, and how many total your site currently has. The last box is very important; it’s your overall gain or loss that month. Cal Coast uses this information to help decide what is working for your web site’s placement, and what is not. In addition, we factor in your keywords, your location, your web site’s main features, and recent additions or changes. Our goal is to constantly improve your overall status; however, fluctuations will occur due to the ever changing nature of the search engines.

Keyword Visibility Index

Keyword Visibility Index (KVI), a numeric value that represents the site’s total visibility. The KVI actually consists of 2 parts: the Visibility Score and the Visibility Percentage. Visibility Score is calculated by assigning a point value to the highest position achieved on each engine, and then summing the points for all engines queried. The Visibility Percentage is simply the Visibility Score divided by the maximum possible score that would be achieved if all of your keywords were ranked number 1 for all engines. In other words, if your site was perfectly ranked at number 1 for all keywords on all engines, your Visibility Percentage would be 100%. We often include many keywords and, unless we have specific content for each one, we will not see all terms indexed ever. Do not be intimidated by low percentages or a small decrease in this number.

Listings for Top 5 Search Engines

This just shows you the number of listings you have in your top five search engines.

Listings for top 5 Keywords

This shows you the number of listings for each keyword

~Visibility Tab~

Search Engine Saturation

Search Engine Saturation simply refers to the number of pages a given search engine has in its index for your website domain. Not all search engines report this information but enough of them do to create some meaningful benchmarks for your search engine marketing campaigns. You will see a decrease in this number if we move/remove pages in your site.

Link Popularity

This refers to the total number of links that a search engine has found for your website. If another website is linking to you it tells the search engine that you probably have great content – why else would someone be linking to you? Therefore, they tend to index you better than someone with less links pointing to their site. It’s important to be asking friends, family, and colleagues to link to your site. Not only is it good for search engines but it can also bring you a lead from another site. It’s just another way to get your name out there. Please feel free to send any link requests to

~Engine Tab~

Each phrase has a position and page assigned to it. Position is the order in which your site ranks, and is the most important. Page allows you to quickly reference what page of the search query your site is on. There is also a Last Position area as well as your Overall Change for each phrase listed. These tell you what your position was last time we ran a report, and how many spots your site moved up or down. Again, phrases will move up and down on various search engines, but our ultimate goal is to keep the change positive and to keep getting more phrases indexed in each search for your website.

The Keyword and URL/Keyword tabs are basically the same as the info in the Engine Tab except organized and displayed in different manners.

This information, no matter how it is presented to you or discovered, is so important to your understanding of your website’s success.

If you have any questions at all please do not hesitate to give us a call at our support line and we can clear up any confusion. We wish you the best up luck while movin on up!

  • Let us help you read, review and understand where you rank today!

  • Call for a consultation & training or to order and schedule your own report!