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Small Business Website Optimization – Cal Coast tells OC DJ’s about online success

  • By calcoastwebdesign
  • 1 Tags
  • 11 Jun 2008

Today I’m going to speak for the Orange County chapter of the American Disc Jockey association, I was invited by Rebecca and Desi DJ, chapter presidents, to teach their fellow Orange County DJ friends the ins and outs about online marketing. Rebecca & Desi are so cool, they invited our whole LeTip “Tech Team” to speak. Not only are DJ’s going to learn about online marketing from Cal Coast, they will hear about quality web design from Mediablend, and how to protect all those downloads and keep viruses away by Orange County Computer! That’s some priceless info packed into one meeting!!!

Before the rest of you tune out, this is great info for any small business, not just a DJ! Here’s my outline, I thought it would be a good idea to post it online and include links:

How to Market a Small Business Online
Dos & Don’ts from Cal Coast Web Design


1. Have your own .com, registered to YOUR NAME. Check for sure at

2. Have an HTML website, designed by a professional. If you can’t afford it, at least get a blog. Its ok to have flash incorporated in the site, but NOT an all flash website!

3. Have multiple ways to get to you online. Make sure you are in Yahoo Local, that your website is up, that you have a myspace and other social networking profiles, and your own blog.

4. Incorporate specific keywords into your website, or make sure your webmaster does. There is a RIGHT and WRONG way to do this. The more specific you are, the more likely you will come up for your phrases.

5. Write content FOR YOUR USERS, that will be helpful and educational to your existing and future clients. A well-written website will serve as a 24-7 support & sales center!!!

6. Practice linking with your power-partners and other businesses you recommend locally. Make sure your professional associations are linking to you.

7. Participate and pay it forward. Write testimonials, and allow businesses to post them online. Write reviews on Yahoo local, and comments on blogs. Always include your name and business name, as well as a link back to your website. This gives you a positive online reputation, AND helps you market online 🙂


1. Equate price with quality if you decide to hire a company to optimize your website. Do your research on the professional you choose. Ask for results they have given to others, references, and SNOOP on them by googling their company and owner names!!!

2. Think you’re ever “done”. A quality website is a constant work in progress.

3. Expect to be found in Google immediately, or assume Google wants to send you business. You will need to earn your placement.

Cal Coast is always happy to honestly consult with small businesses about their websites. Please contact us if we can be of help to you!

Here’s to rockin’ your online world –
Angie Weeks
Founder & CFO
Cal Coast Web Design


It was great having you at the meeting last night. I learned some valuable information. You are welcome to check out my business blog at My web site is I look forward to reading more of you blog entries.

Wishing you all the best,

David W. Carr
Video, Music & Magic