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Fast, Free and Easy Tools to Get You Going

  • By calcoastwebdesign
  • 1 Tags
  • 19 Sep 2008

First up on the panel was Matt McGee of Key Relevance.

Matt began with a number of affordable tools, one being the SearchStatus extension for Firefox. This is a free tool that provides useful data, including a webpage’s Google Page Ranking, Google Category, Alexa popularity rating, ranking, Alexa incoming links, and Alexa related links and backward links from the top three search engines.

One of Matt’s top choices for keyword research is Keyword Discovery, which offers a free limited trial. In addition, the tools from the engines (Google, Yahoo & MSN) themselves can provide advanced information about your website and how it ranks.

Another tool to get more info on backlinks of your competitors is Link Diagnosis. Link Diagnosis is very useful for locating sites to get valuable inbound links! can also be helpful to diagnose any content issues you may have, as it looks at your website much like a search engine sees it.

Next we had Scott Allen from Hybrid6 Studios.

Scott talked about competitive research. He recommended using as a resource which can help find what works or doesn’t work in your competitor’s SEO campaign. This is great because it can easily open opportunities for your own website by seeing what NOT to do.

PPC Spyfu is a powerful resource for pay-per-click marketing. Although it’s still officially in Beta testing, Allen also recommended using Competitious for creating an informative matrix of your competitors.

Finally we had Joe Abraham from Sage Rock. One of his top FREE resources is MSN’s AdLab, which features a variety of tools, from keyword research to demographic research.

In addition, Crazy Egg which allows users to visualize traffic patterns on a website. This tool can supplement existing analytics to see exactly what’s happening on your website.

In spite of facing tough competition from Google, Alexa is having a strong stand and presence among the Internet users. Apart from being a search engine, Alexa now also offers informative and important information on the sites that one might want to know about. Alexa’s new related links has enabled the Internet users to know all about a particular field by visiting all the sites related to that field. One can read, analyze and use the information that one finds relevant with the help of this tool. If one has the Alexa toolbar installed one can easily take the benefits of the related links.