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How to Create Compelling Call-To-Actions: 101

  • By calcoastwebdesign
  • 3 Tags
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  • 11 Feb 2013

Are you and your business looking to create effective ways to actively reach your audience, grab their attention and direct them to your site?

Inbound marketing software and site at HubSpot has created a free ebook that will walk you through how to create effective call-to-actions. Download here


A call-to-action is an image or text that causes visitors to follow a newsletter, view a webinar, or request more information about a product or service. 

Introduction to Effective Calls-to-Action: How to Create & Optimize CTAs in Internet Marketing Includes:

  • How to pick the right calls-to-action
  • How to create a call-to-action (both copy and design)
  • Where to place calls-to-action
  • How to optimize your call-to-action
  • Who is doing it right and who is doing it wrong 

Written by Magdalena Georgieva, an inbound marketing manager at Hubspot.
You can follow her on twitter for more useful information on successfull internet marketing.

For more info on the free call-to-action ebook visit Hubspot

A detailed tutorial on “What Is A Call-to -Action and Why You Need It” and easy to follow tips & resources like…

CTAs That Work:

  • Make your CTA clear, concise, & specific.
  • Create urgency.
  • Place the CTA above the fold.
  • Make it engaging & action-oriented
  • Align the CTA with it’s landing page.

Useful call-to-action tip!
Always hyperlink your call-to-action text because you are asking your visitor to follow an action. The hyperlink will take them to your desired action.

Want More? Keep Reading…

Not sure how to create effective call-to-actions? Cal Coast Web Design are pros at generating leads contact us today jumpstart your business web presence!

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