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Mobilegeddon Is Here: Surviving Google’s Mobile Changes

  • By calcoastwebdesign
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  • 30 Apr 2015
On April 21, 2015, a change swept through Google ranking algorithms. They determine who has the top spots in searches for their keywords and terms – whether you’re the first person on someone’s search, or the last. This has upset a great many themes, plans, website layouts and marketing plans as many struggle with websites losing their

Easily Build WordPress Blog Traffic & Grow Online Revenue

  • By calcoastwebdesign
  • 5 Tags
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  • 28 Oct 2014
Busy blogging but not seeing the fruits of your efforts?  Syed Balkhi  presented an excellent session at Social Media Success Summit on ways to significantly increase your WordPress blog traffic and revenue.  Want to learn how?  Syed has millions of followers, and he promised to share these secrets: Actionable insights Twitter tip that increased traffic

Search Term Research & Targeting – Keyword Research is Crucial!

  • By calcoastwebdesign
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  • 17 Jan 2013
Search Term Research & TargetingThis post has great information from one of the Search Engines Strategies sessions we attended about keyword research and choosing the right phrases to SEO your website! Featured panelist:Christine Chrchill of KeyRelevance Christine first reminded us that before you start your keyword mission, you must pound into your brain to keep

SEM & SEO Pricing models – STICKER SHOCK!

  • By calcoastwebdesign
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  • 3 Comments
  • 17 Jan 2013
SEM Pricing models – this post was taken from a Search Engine Strategies session about various SEO’s and how / what they charge.  Cal Coast packages are in line with most offerings except….. our prices are way below what other companies charge!  One thing Cal Coast offers is a ‘Grandfather clause’, where we never raise

An Outline to Creating Content For your Website

  • By calcoastwebdesign
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  • 25 Apr 2012
Content is King. There are probably more articles focusing on this very skill in the search engine optimization and marketing world. Trying to understand why content is so important? Looking for tips to improve your content? Not sure where to start? Looking for a simple guide to content writing for SEO? We suggest you read

ClickTracks Virtual Classroom on Social Media Reminiscing

  • By calcoastwebdesign
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  • 17 Apr 2009
I was going back through some of my old documents and deciding how I wanted to organize the info to later utilize it. I was reminiscing about good old Search Engine Strategies 07 when I came across the ClickTracks “ClickTracks Virtual Classroom Series:Social Media: Should You Digg It?” PowerPoint presentation. I thought it gave some

Google Dance! Glow in The Dark!

  • By calcoastwebdesign
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  • 22 Sep 2008
Time for the Google Dance! We finished up day 2 and headed back to our hotel and took sometime to rest and get changed. We headed back down to the Convention Center around 7pm, boarded the bus and got on the road to Google! The bus was full and people took the opportunity and free

7 Proven Ways to get Your Website on Page 1 Organically & then Convert

  • By calcoastwebdesign
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  • 22 Sep 2008
Shawn Moore from ThinkProfits.com gave us some insight to the 7 proven ways to get your website on page 1 organically. He began by explaining that your content, whether it be the text, videos or images, is the first impression your users will get, but those items are also important to how a search engine

Fast, Free and Easy Tools to Get You Going

  • By calcoastwebdesign
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  • 1 Comments
  • 19 Sep 2008
First up on the panel was Matt McGee of Key Relevance. Matt began with a number of affordable tools, one being the SearchStatus extension for Firefox. This is a free tool that provides useful data, including a webpage’s Google Page Ranking, Google Category, Alexa popularity rating, Compete.com ranking, Alexa incoming links, and Alexa related links

The Best Kept Secrets to Search

  • By calcoastwebdesign
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  • 19 Sep 2008
In this session we learned about some of the secrets of paid and organic search. First we heard from Katee Crawford from the California Chamber of Commerce and Jamie Smith from Engine Ready. Katee got things started by giving us a little insight into what goes on at the California Chamber of Commerce. She explained

Social Media Marketing

  • By calcoastwebdesign
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  • 19 Sep 2008
I get there a little early to find an electrical outlet so I can charge my laptop… No such luck, so I grab one of the hundreds of free seats closer to the front. About 20 minutes pass and the room is now full and the presentation begins. This was an entertaining hour! We got

You Mean Something Happens After The Click? Post Click Marketing Starategies

  • By calcoastwebdesign
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  • 03 Sep 2008
Last on of the week…(okay, last one for me, think we’re gonna skip the next session and save some time and money by heading home early!) Post Click Marketing: Traffic & KW Segmentation Speakers:Carrie Hill with Blizzard Internet MarketingLaura Wilson with The New England Journal of MedicineScott Brinker with ion InteractiveTom Leung with Google To

Fast Easy FREE Tools for SEO – How Can you afford to NOT read this????

  • By calcoastwebdesign
  • 1 Tags
  • 1 Comments
  • 03 Sep 2008
First Up with Free goodness is Matt Mcgee with KeyRelevance Firefox!!!!!!!!!!!!!!!! Getfirefox.com free browser download now if you aren’t using it. Look up at your internet window. Is there a blue title bar with an “e” in the corner. If so, immediately report to http://www.mozilla.com/firefox/ Why? Would you pick up the Top Ramen if the
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