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Evolving Home Pages Through the Ages- SEO Moving Away from Sliders

  • By calcoastwebdesign
  • 9 Tags
  • 0 Comments
  • 19 Aug 2016
Search Engine Optimization has evolved over time. Websites and webmasters keep up with changes to Google and other search engines by watching trends and trying to keep ahead of the curve. SEO specialists and webmasters use complex tools to monitor what users do: Where they click, what pages they visit most, what elements they spend

Creating Search Engine Friendly Content: Contriving Creative & Concise Pages & Articles

  • By calcoastwebdesign
  • 3 Tags
  • 0 Comments
  • 28 Oct 2015
Content has always remained “KING” on the web. Always. However, how that content is created and distributed is ever-changing. You may have read one of our previous articles about content creation and marketing like… An Outline to Creating Content For your Website Copywriting for SEO —> NO <— it’s NOT easy! DIY – Blogging With

Making Connections: How to Transform a 404 Into a Link Building Opportunity

  • By calcoastwebdesign
  • 7 Tags
  • 0 Comments
  • 21 Oct 2015
Some webmasters linking to your site use the correct URL, so any visitors (including search engine bots) will land properly on a targeted page in your site which will return a 200 OK status (Found). But there are some webmasters that will link to your site using the wrong spelling in the URL. Other things

Tips for Creating an SEO Friendly HTML Basic Website

  • By calcoastwebdesign
  • 5 Tags
  • 1 Comments
  • 17 Jan 2013
There are several ways to build an SEO friendly website. With today’s technology, there are simple plugins for ensuring your Blogger, WordPress or other blog site is automatically built to include many of these components. If you are planning on hiring an outside party, ensure that they are practicing search engine friendly techniques for creating

Need Images For Your Site? Selecting Royalty Free Images

  • By calcoastwebdesign
  • 6 Tags
  • 0 Comments
  • 08 May 2012
Looking to replace or dd an image to your website or other marketing materials? Just don’t have the time or talent to take them yourself? Don’t have it in your budget to hire a professional photographer? You may have been asked by a team member at Cal Coast to… “Please be sure to review your

An Outline to Creating Content For your Website

  • By calcoastwebdesign
  • 5 Tags
  • 0 Comments
  • 25 Apr 2012
Content is King. There are probably more articles focusing on this very skill in the search engine optimization and marketing world. Trying to understand why content is so important? Looking for tips to improve your content? Not sure where to start? Looking for a simple guide to content writing for SEO? We suggest you read

Google Analytics

  • By calcoastwebdesign
  • 6 Tags
  • 0 Comments
  • 02 Aug 2011
Have you ever wondered who’s checking out your website? Of course you have! Could you believe that there is a way to get rich insights to the views your website gets on a daily basis? Google has developed a powerful, easy-to-use solution that lets you do exactly this. It’s called Google Analytics. Originally developed from

Turning a Template or PSD Into an HTML Website

  • By calcoastwebdesign
  • 3 Tags
  • 0 Comments
  • 09 Jun 2010
Template Instructions Download the template file as necessary from favorite website like TemplatesBox.com Open template folder Install fonts (if not on your computer already) Open PhotoShop Open PSD file (*start here if creating own PSD image from scratch for design*) Change text to the names you need and feel free to move things around Change

Creating a GoDaddy Form in DreamWeaver

  • By calcoastwebdesign
  • 5 Tags
  • 0 Comments
  • 09 Jun 2010
If you need to create a form for your site, we say skip all the fancy programming and go with a product like JotForm that you can embed in your site. If there’s just no way around it, let this manual share with you how to do so using Dreamweaver and GoDaddy hosting… Please note

Backpage Ads and How It Can Help Your SEO

  • By calcoastwebdesign
  • 4 Tags
  • 0 Comments
  • 29 Aug 2009
At Cal Coast Web Design we are always looking for new ways to get quality links that get indexed in Google. We have discovered another great way to advertise your products and get links back to your site. Backpage is a free ad site where you can make listings and ads for your company. The

Call – To – Action: Taking Your Visitors on a Conversion Journey

  • By calcoastwebdesign
  • 1 Tags
  • 0 Comments
  • 09 Aug 2009
A call to action answers the unasked question, “That’s interesting. Now what?” Even if visitors are motivated to click into your site from its rankings or motivated by your copy once they’re there, you need to give them clear instructions on taking the next step. Otherwise, that next step might be backing up to Google’s

Landing Page Optimization

  • By calcoastwebdesign
  • 1 Tags
  • 0 Comments
  • 18 Jun 2009
We attended a nice webinar this morning from Ion Interactive about website Landing pages. What is a LANDING PAGE? Landing pages are a campaign, ad, or ‘message specific’ page on your website. Landing pages are typically created to live outside of the structure of the main site, because they are designed to bring specific traffic

Can the Meta tags be edited on all pages? Why?

  • By calcoastwebdesign
  • 6 Tags
  • 0 Comments
  • 16 Mar 2009
Can the Meta tags be edited on all pages? Why? We often run into issues with editing product pages for sites because their programmers had coding in there that didn’t allow us to change them. This is SOOOO IMPORTANT! Each and every page of your website NEEDS the ability to have customized meta tags.
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