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Copywriting for SEO —> NO <— it’s NOT easy!

  • By calcoastwebdesign
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  • 21 Feb 2011
Just because you can formulate a sentence does NOT mean you can write good copy. Just because you know how to SEO does NOT mean anyone will read what you wrote. Copywriting for SEO AND convertibility is a challenge – and more often than not – it takes a team! Gone are the days when

SES 2008 – News Search SEO

  • By calcoastwebdesign
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  • 21 Aug 2008
Panelists:Dana Todd, NewsforceLee Odden, TopRank Online MarketingGreg Jarboe, SEO-PRLisa Buyer, The Buyer Group First to the podium we had Lisa Byer. She started at SES as a journalist in the crowd, and now she’s one of the speakers 🙂 Optimized press releases are a vital component of effective search and marketing. If you’re not using

Google Update – PR Package – BLOGGING & MORE BLOGGING! – Cal Coaster March 2007

  • By calcoastwebdesign
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  • 29 Mar 2007
Cal Coast News Cal Coast Web Design has had great success helping many of our clients promote their business or service outside of the SEO arena. OurPublic Relations program provides clients with professional PR services that help to brand their company and promote their unique products. Cal Coast has seasoned PR and marketing professionals on

Baked Blog Casserole – New Public Relations Program – Cal Coaster June 2006

  • By calcoastwebdesign
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  • 29 Jun 2006
Our past few editions of the Cal Coaster Newsletter have focused on the importance of content on your Web site. As you already know, search engines are driven by content and keywords on your site. When a user types in a phrase, search engines compile a list of Web sites that contain that information. If
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