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Demandbase.com and How it Integrates with Google Analytics

  • By calcoastwebdesign
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  • 11 Jun 2008
Demandbase offers a program where you can send out and monitor the conversions of your email campaigns along with purchasing businesses email addresses and phone numbers. How It Monitors Conversions? You input into the software the exact steps your potential client must go through to have a complete conversion. Example: Email, Open Email, Click on

Cal Coast Consultation Calls

  • By calcoastwebdesign
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  • 12 Nov 2007
I’ve spoken to everyone about the importance of participating in Cal Coast Web Design’s Consultation Call program and many of you have had appointment with me several times over the past few months. Those of you who have spoken with me and reviewed your monthly web report know how important it is to do such

Preparing For Your Consultation Call

  • By calcoastwebdesign
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  • 09 Oct 2007
The Cal Coast Web Design Consultation Calls have proven successful for both our clients and Cal Coast and while not every client has participated as of yet those of you who have, have provided us with overwhelmingly positive feedback regarding the calls. Your kind words are a testament to the continuing success of this program.

What’s Not Working?

  • By calcoastwebdesign
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  • 05 Oct 2007
Yesterday I had a Consultation Call with one of the many Cal Coast Web Design clients and the call went into territory regarding sessions versus hits and comparing those statistics to the Cal Coast web report. Although I am no stranger to this subject it’s not something that I think about to much as I

What Are Your Competitors Doing?

  • By calcoastwebdesign
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  • 24 Sep 2007
Good morning everyone! When you think of Search Engine Optimization what comes to mind? Most people will tell you they associate SEO with reciprocal links, one way links, and blogging and they would be right to do so. There are several other parts to the SEO puzzle that generally slide under everybody’s radar. Once more

The Consultation Calls Are Coming!

  • By calcoastwebdesign
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  • 22 Sep 2007
Hello everyone! As the end of September approaches all Cal Coast Web Design clients will once again be receiving an invitation to partake in a Consultation Call. Last month I talked to 5 people regarding their website performance and gave them tips and strategies on where we should go with their sites next. There are

SES 2007 – B2B Marketing Tactics

  • By calcoastwebdesign
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  • 23 Aug 2007
Day 34:30 – 6pmB2B Marketing Tactics – No consumers allowed! This was a great business to business session, B2B is a more “soft sell” and requires different strategies. The inquiry is further out from the buy, or the deal. Here are issues discussed, lead by moderator Gordon Hotchkiss: 3 Speakers: Patricia Hursh, SmartSearch MarketingPaul Slack,

SES 2007 – Landing Page Testing & Tuning

  • By calcoastwebdesign
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  • 22 Aug 2007
Day 24:45 – 6pmLanding Page Testing & Tuning – was a great class about ways to get a better return on your website, and how to better tune your conversions through testing. 4 Speakers: Tim Ash, Site TunersTom Leung, Google Scott Miller, VertsterJamie Roche, Offermatica So……Why should people care about tuning your conversions? Because neglecting

SES 2007 – Converting Visitors Into Buyers

  • By calcoastwebdesign
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  • 21 Aug 2007
Day 21:30-2:45pmConverting Visitors Into Buyers – I think this was my favorite session so far. The panel focused on what to do with your traffic when you get them to your website, and why so many businesses have ignored this side of the coin. (literally, think COIN) If you spend millions getting people to your

SES 2007 – Web Analytics and Measuring Success

  • By calcoastwebdesign
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  • 21 Aug 2007
Day 210:30-noonWeb Analytics and Measuring Success – this was a great session on analyzing your data and creating measurable goals for your website. In the grand scheme of SEO, analytics is one of the areas that is changing and evolving the most. One thing the panelists and people in the room agreed upon was that

Web Position Analysis Break Down – Cal Coaster July 2004

  • By calcoastwebdesign
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  • 29 Jul 2004
Hello! Hope that you and your family had a wonderful Independence Day! Today I”d like to give you a short breakdown on the web position report we send to you monthly. This way, you can have a better understanding of all that mumbo jumbo! *If you”re currently not opting for monthly SEO, Cal Coast would

Reviewing Your Web Site Statistics – Cal Coaster March 2004

  • By calcoastwebdesign
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  • 29 Mar 2004
Hello everyone! I hope that all has been well lately. Have you had a chance to blog your website yet? Just a friendly reminder – it will help your search engine status! Its time for another website update – boy the time flies! Statistically speaking…. All of you employ CCWD to either build or optimize
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