Analytics & Tracking | Cal Coast Web Design

Understanding Your Web Position and Where You Rank In The Search Engines

By calcoastwebdesign
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10 Jun 2010

Web position reports are certainly not necessary, but they can make life a little faster and easier for you. The search engines dont particularly love them either, so we keep our reporting to a minimum. Here at Cal Coast we run Web Position Reports to see how your ranking have changed in the search engines.

By calcoastwebdesign
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18 Mar 2010

Hi everyone! We’re excited to announce our new and fabulous call tracking package! If you’ve ever wasted money marketing, you’ll want to check this out!We can help you set up a call tracking phone number (or numbers!) for your on AND offline campaigns. That way you know which of your marketing efforts is bringing you

By calcoastwebdesign
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20 Aug 2009

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Some handy uses of Google Alerts include: monitoring a developing news story reputation management for your brand keeping current on a competitor or industry getting the latest on a celebrity or event keeping

By calcoastwebdesign
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18 Jun 2009

We attended a nice webinar this morning from Ion Interactive about website Landing pages. What is a LANDING PAGE? Landing pages are a campaign, ad, or ‘message specific’ page on your website. Landing pages are typically created to live outside of the structure of the main site, because they are designed to bring specific traffic

By calcoastwebdesign
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01 Oct 2008

Angie’s at it again….I have this new obsession with tracking the calls that come through your website. Why do I care? Because supposedly over half of the people on your website don’t contact you digitally, they come in your doors or call. But they CAME from the website. I know you don’t believe it, which

By calcoastwebdesign
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30 Sep 2008

Hi all, I found this great article by Lyris about testing your email campaigns so they bring your business the most returns – enjoy your profits! http://www.lyrishq.com/content/view/410/96/

By calcoastwebdesign
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03 Sep 2008

Last on of the week…(okay, last one for me, think we’re gonna skip the next session and save some time and money by heading home early!) Post Click Marketing: Traffic & KW Segmentation Speakers:Carrie Hill with Blizzard Internet MarketingLaura Wilson with The New England Journal of MedicineScott Brinker with ion InteractiveTom Leung with Google To

By calcoastwebdesign
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21 Aug 2008

Today’s been a good day so far. Its always nice to hear the masters talk about the future of search, and talk about tools we can use to better our systems. I’m excited to hear what the panelists have to say about people who start the purchasing process online and finish it with traditional methods.

By calcoastwebdesign
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21 Aug 2008

No, not that kind of landing. There is a lot of that here too though! Now, I speak of specifically the Landing Page Utopia: Lets take a look at some Tips & Tactics to bring back for landing pages optimization and conversion. First up, Scott Brinker on Landing Pages 2.0: Landing Page Management Software President,

By calcoastwebdesign
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20 Aug 2008

This was a sponsored session, Microsoft was the sponsor, so its a semi sales pitch. I thought it would be good info for our pay-per-clicking friends, though!! Obviously, website traffic is mission critical. SEO drives over 30% of traffic to the largest sites, and about 80% of traffic on smaller sites, and around 40% of

By calcoastwebdesign
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20 Aug 2008

“We dont talk about search enough here.” Avinash Kaushik is going to change that. He also wants to hear what cool things we as users are doing rather than the speakers talking more than necessary. Bounce Rate – I can, I saw, I puked. Don’t write any checks to Google that your website cant cash.

By calcoastwebdesign
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20 Aug 2008

Tim Ash is the only speaker on this panel. Who did he have to hack to swing that? Kudos though. I didn’t feel like like Angie’s laptop all day….plugged. His is energy is infectious. I really enjoyed the track. “Good Morning.” he shouts. I was feeling good today. Wasn’t hiding in the back not talking

By calcoastwebdesign
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19 Aug 2008

Just finished lunch, I’m excited for this session. Lots of people here. Glad I found a plug! I’m so HAPPY to see Sage Lewis of SageRock on the panel – rock ON Sage 🙂 The rest of the panel: Jay Sears, ContextWebTed West, LooksmartDustin Kwan, AskMary Berk, Microsoft Sage started off with fun points derived

By calcoastwebdesign
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13 Aug 2008

Hi folks! In the ever-changing world of search we wanted to report a new development with Google reports. Unfortunately, as of recently, Google has somehow blocked Web Position ranking reports from reading their system: http://www.seroundtable.com/archives/017890.html What does this mean to our clients? In a nutshell? If your report was ran after Aug 5th, its going

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