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Evolving Home Pages Through the Ages- SEO Moving Away from Sliders

  • By calcoastwebdesign
  • 9 Tags
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  • 19 Aug 2016
Search Engine Optimization has evolved over time. Websites and webmasters keep up with changes to Google and other search engines by watching trends and trying to keep ahead of the curve. SEO specialists and webmasters use complex tools to monitor what users do: Where they click, what pages they visit most, what elements they spend

Mobilegeddon 2.0: How Google’s New Algorithm Change Affects Your Website

  • By calcoastwebdesign
  • 7 Tags
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  • 24 May 2016
What is Mobilegeddon?  Mobilegeddon is an impressive change that Google is making with their search engine and ranking criteria. With the rise of smartphones and tablets in recent years, many users have found themselves using their mobile devices to replace various functions usually reserved for desktops, one notable example being internet searches. Google searches from

Mobilegeddon Is Here: Surviving Google’s Mobile Changes

  • By calcoastwebdesign
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  • 30 Apr 2015
On April 21, 2015, a change swept through Google ranking algorithms. They determine who has the top spots in searches for their keywords and terms – whether you’re the first person on someone’s search, or the last. This has upset a great many themes, plans, website layouts and marketing plans as many struggle with websites losing their

Professional Facebook Ad Targeting & How It Works

  • By calcoastwebdesign
  • 10 Tags
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  • 27 Oct 2014
Jon Loomer gave a fabulous Social Media Success Summit session on Advanced Facebook marketing, “Advanced Facebook Ad Targeting Techniques Used by the Pros” to be exact.  Ooooh….cannot wait for this!  Getting right in, There’s a Facebook Problem The ads we tried did’t work.  They got screwed up.  But why??  Basically…it’s our targeting.  People who don’t

Using Social Media to Find Your Ideal Audience

  • By calcoastwebdesign
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  • 23 Oct 2014
Love it that we got to see one of our local favorites, Neal Schaffer, present at Social Media Success Summit on “How to Find Out Where Your Ideal Audience is Using Social Media”.  Neal warns that this social success session is deep and tactical…so no general theory here.  Roll your sleeves up and get ready!

Your Social Media Campaign with Tools by The Experts: Streamline. Get organized. Optimize the results.

  • By calcoastwebdesign
  • 9 Tags
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  • 22 Oct 2014
Streamlining your social media campaign with proven tools. Sounds simple enough, right? The problem is that there are thousands of tools. Which do you choose? Any really. That’s what testing is for. But, since you’re probably a very busy business owner or marketer, we consulted the experts, like Ian Cleary from razorsocial.com, who already tested the tools.

Learn the 6 Steps to Successful Lead Nurturing

  • By calcoastwebdesign
  • 3 Tags
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  • 04 Dec 2012
Are you questioning whether leads will pay off for your business? Act-On can help nurture those leads today! Act-On is a cloud based interactive marketing solution that enables your business to effectively market online. They use small marketing teams that now have the ability to do sophisticated, marketing for a variety of channels. Act-On has

Email Marketing Tips from the Inman Webinar

  • By calcoastwebdesign
  • 4 Tags
  • 0 Comments
  • 21 Jun 2012
Email Marketing Made Easy Hi everyone! Today we sat in on a webinar with Inman about email marketing (#25emailtips), and some of the do’s and don’ts.  Inman is a real estate focused company, however, these tips can be molded to any type of business model.  Cal Coast is constantly getting asked about email campaigns and

Video Marketing

  • By calcoastwebdesign
  • 6 Tags
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  • 30 May 2012
Why video? 800m people on YouTube, it’s projected to bypass Facebook by 2013. 90% of web traffic will be video by 2013 according to cisco predictions Over half of TVs are expected to connect to the Internet by 2015 The new way of video finally allows the little guys to compete with the big guys

IF You Want Shoppers, Avoid Using Words With Trending Topics in Your Posts

  • By calcoastwebdesign
  • 4 Tags
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  • 21 Dec 2011
Avoiding the “See More Posts” Section Are you a marketer or running your own business and use Facebook? If so there are a few things you should know about Facebooks new redesign. With the constant change of technology there are always going to be new redesigns. The most recent Facebook redesign will change how posts show up on your

Setting Up an Orange County Business on Google Maps and Yahoo Local

  • By calcoastwebdesign
  • 4 Tags
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  • 21 Oct 2011
Google Maps and Yahoo Local The importance of using Google maps and Yahoo local are significant. Google maps and Yahoo local are free products that your Orange County business can utilize for marketing. If your business is listed it makes it easier for potential customers to see where your business is located, and even provide

How to Create, Edit and Update your Google Calendar for Online Profiles

  • By calcoastwebdesign
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  • 21 Sep 2011
Google Calendar Editing and Updating The Google Calendar is a free and effective tool at your disposal. It can be used on websites, blogs, and many other online profiles. Google Calendar is also a free solution that can be used to keep users up to date on important events. To edit your calendar simply visit

Website Tracking At Your Fingertips – Google Analytics

  • By calcoastwebdesign
  • 6 Tags
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  • 02 Aug 2011
Have you ever wondered who’s checking out your website? Of course you have! Could you believe that there is a way to get rich insights to the views your website gets on a daily basis? Google has developed a powerful, easy-to-use solution that lets you do exactly this. It’s called Google Analytics. Originally developed from

Social Sharing: Email & Subscribe Buttons, and Sharing Widgets & Plugins

  • By calcoastwebdesign
  • 4 Tags
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  • 29 Jul 2011
Share, Discover & Connect. Or at least allow your site visitors and potential clients to do so. If your content is worth sharing, make it easy to do so. Want clients, associates, site visitors, & friends to share your products, services and site pages with their contacts too? Use a social bookmarking platform to easily
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