Topics for blog, articles, and even social media posts are chosen only after a keyword or phrase has been chosen. Once we've identified a keyword that needs additional internet saturation a topic based on that that keyword is chosen.
At times it may appear that a piece of content for an outside article is written in such a manner as to have little to do with your website. In order to prevent your articles from being flagged as spam our writers must use your keywords in a clever fashion which on occasion includes creating an article that does not directly reference your site. You will want to remember however that when this scenario does occur the article will still contain a link back to your website. In fact, this is the case regardless of topic.
We do encourage YOU, the zen master of your industry to send us updates once a month about your company, industry, etc. This info can really help us development relevant and current content and creatively integrate keywords.